Bill Drayton – Ashoka – Social Entrepreneurship/ A Hero!!!

Bill Drayton is, for me, today’s Gandhi. He is the American Gandhi, a selfless hero. It is my wish and prayer that as we pursue in being social entrepreneurs who are preparing and have been working for the benefit of others, God will grant us the skills, courage and determination to bring social changes where we have identified problems that need solving and fixing. My dear friends, I encourage you all to think, read and have an excellent knowledge about the concept of “Social Entrepreneurship”. Merid Desta.

In this fourth (and last) interview with Global X, Bill Drayton addresses a key question: How can one be an effective social entrepreneur?

“First, you have to give yourself permission to be one!” And that may be the biggest barrier. Many people will tell you that this is too hard and that you will fail. “You have to very politely ignore them,” recommends the founder of Ashoka.

Then pick a social problem that you really want to solve. It shouldn’t be that difficult, as there are so many that remains to be solved.

Think of it as an iterative building process: “It is not rocket science. It’s patient, careful problem solving.” But you need persistence in looking at the problem so that you understand the field very well.

Finally, make sure that what you are doing is really important, even historic, for the field. “It has to be a big win for all decision makers in the field!”

And don’t forget, as Bill Drayton showed about Rodrigo Baggio, that you need deep integrity and ethical fiber to succeed. The founder of Ashoka, who is now spending a lot of time on the new generation of change makers, also describes in a previous interview the magical instant when a social entrepreneur discovers that the moment to change social structure has arrived.


The Business Plan, from ‘Start-Up School’

What invaluable resources we can get from the internet? How amazing and how fortunate we are to find such resources in our finger tips!

I will be attaching very short videos from “Start-Up School”.

“Start-up School is essential viewing if you are thinking of starting a business. Start-up School, developed in partnership with the Dublin Business Innovation Centre is a series of video master classes that break down the key steps needed to be taken, when starting a business. In this video Sandra Reynolds of the Dublin Business Innovation Centre talks about ‘The Business Plan’.”

The topic of the first one I am attaching here is: The Business Plan.

the purpose of A Business Plan is to set a Clear Road Map for your business and a document to secure finances. The business plan should include:

An Executive Summary
Business and Pricing Model

Sales Forecast needs to be realistic.

Do not over-promise. Under promise, but over deliver

Think of the reader when you write your business plan.

Keep your executive summary to one page

Remember: ‘Your business plan is “a Living Document”‘

Keep your plan 20 to 25 pages; put the rest in the appendix.

Urban School Awakening

The three elements we believe are critical for facilitating true, self-sustaining school reform are critical pedagogy, academic rigor, and complementary and effective community-school interactions. These three elements when understood, applied and utilized effectively will yield students who will think critically, act ethically and purposefully, and work to empower and strengthen their communities.

“The Need for Education Reform in Africa” by Dr Kuwama – Principles that can be applied in Ethiopia

The loss of the African State of mind highlights the reason why education has failed to reverse the course of the poverty laden fate of Africa. While significant resources have been invested in Education in Africa, there has been an insufficient returns on his investment. What went wrong and how can we fix the system?


The following few tips might save projects and dreams from falling apart. Having very compatible vision, passion and purpose, several dreams remain mere ideas, the dreamers just fantasists – One of the principal obstacles being lack of communication of leaders.

How to Manage Projects More Efficiently Using Online Meetings

In companies of all sizes, projects are an indispensable part of everyday
business. First-class communication in the team is critical for efficient
planning and implementation. Project managers face the challenge of
working together with geographically distributed teams and managing
them across distances. Web conferences can support them in this task.
They make regular interaction in the team easier, enable personal, faceto-face dialogue, provide lasting savings and significantly accelerate project implementation. Because sessions can be recorded and securely
documented, objectives and requirements can be tracked and reviewed
more easily. This creates transparency for the project manager and
employees. Web conferences can be deployed quickly and cost-effectively
— and thus have become a central project management tool in many

Learning to Communicate Peacefully

Hi all, here is a great concept not only for student-teacher but also to all kinds of relationships in any situation and context.

Learning to Communicate Peacefully

Posted by Grace/Merid

Francisco Gomes de Matos, Ph.D,

Applied Peace Linguist Professor Emeritus,

Federal University of Pernambuco, Recife, Brazil


All human beings share a universal faculty: that of communicating. This multifaceted linguistic ability can be experienced through one or more of the following processes: speaking, listening, reading, writing, or using a sign language. The acquisition of language is surely the first important event in human communicative history, being sustained first by interaction at home and then by education at school. What is language? It is a mental marvel used for meaning-making. Communication is one of the ways of using language and learning to communicate is an inherent part of our being-becoming human. In fact, much of education has to do with how to communicate effectively or successfully. In this article, a case is made for the need for language users everywhere to go communicatively beyond, that is, to learn how to communicate peacefully.


Recent works in such areas as Conflict Resolution, Peace Psychology, and Peace education focus on aspects of Constructive Communication (Deutsch, Coleman & Marcus, 2006; MacNair, 2006; Lin, Brantmeier & Bruhn, 2008) but a search in the literature on communicating for peaceful purposes shows that as yet there are few well-established and emerging approaches. Among the former, two instances are: Nonviolent Communication (NVC) and Appreciative Inquiry (AI), both of U.S. origin (for details, see Gomes de Matos, 2006).  Among the latter, Languaging Peace (Haessly,2002) and  the author’s approach, launched in Portuguese as Comunicação Construtiva (Gomes de Matos,1996),  more fully developed  in another book, also in Portuguese ,with a focus on Peace Linguistics and Communicative Peace (Gomes de Matos,2002) and  in  two chapters in English (Gomes de Matos, 2005 and 2006).The term Peace Linguistics was first defined by Crystal (1999). In this article, the author’s approach will be presented, both theoretically and related to its applied functions.


In my approach, the following principles underlie the peaceful uses of languages:

  1. Love your  communicative neighbor
  2. Dignify your daily dialogues
  3. Prioritize Positivizers in your language use
  4. Be a communicative Humanizer

What does the first principle mean? Applying the biblical saying in a specific way, that is, urging that every human being, as a user of language(s), communicate caringly, compassionately, cooperatively, cordially, convergently. The second principle is a reminder of the communicative power of dignity in human interactions. The inherent dignity of all persons should be considered in our communicative acts. The third principle helps us see how communicative dignity can be practiced through the choice of words and phraseologies conveying positive or constructive values. The fourth principle is a plea for all language users to communicate in a humanizing way, that is, inspired by the ideals of dignity, human rights, justice, peace, equality, cooperation, goodness, kindness, and mutual understanding. Although Peace Education has been considered part of the Humanist Tradition, the time is ripe for that area, as well as related fields – Peace Psychology, for instance – to develop as in a more humanizing manner as characterized above. In such spirit, all peace educators would become Humanizers, imbued with universal ideals and committed to applying them in everyday communicative interaction. The four principles are interconnected and interdependent, making up the underlying theoretical foundation for practical actions aimed at conveying peaceful communication.

How can the above set of principles be translated into practice? The next section addresses this question.

Techniques for learning to communicate peacefully

Technique 1: Creating communicative contrasts

We can communicate peacefully through the pairing of contraries, that is, by expressing oppositeness involving semantically related  pairs of verbs .The list  below could be a starting point for an expanded   catalog of   actions to avoid plus actions to implement. Note that some pairings look /sound like clear-cut antonyms while others are fruitful creative pairings. Learning to communicate peacefully calls for the ability to monitor one’s communicative actions, especially as regards replacing a potentially hurtful message with a constructive one. Here are 12 of such contraries:

Don’t denigrate; appreciate

Don’t detract; attract

Don’t suspect; respect

Don’t manipulate; cooperate

Don’t discard; regard

Don’t offend; commend

Don’t indoctrinate; illuminate

Don’t impose; propose

Don’t mortify; dignify

Don’t humiliate; humanize

Don’t resist; assist

Don’t attack (verbally); question

For each pairing, imagine an interaction in which you are challenged to change from a communicatively dehumanizing to a linguistically humanizing alternative. Use the pairings as a checklist for self-assessing your ability to communicate in a continuum ranging from violent to nonviolent language use.

TECHNIQUE 2. Communicating through constructive alliterations

One of the most powerful processes for memorable meaning-making is that of alliteration, the ability to repeat the same sound or letter at the beginning of two or more words in a presumably unforgettable statement. This mnemonic device can become a strategy for self-control in constructive communication. If your communicative life is guided by an alliteration such as Dignify your Daily Dialogues (stored mentally or included in your written repertoire of reminders for communicating peacefully), you educate yourself to use language(s) in ways which can dignify both you and the person(s) you will be interacting with. Given the open ended linguistic creativity of human beings, alliterations can be created on the basis of each letter of the alphabet. Here are some alliterative statements, to inspire you  and to invite you  to make up  your  own from now on, for  uses in  varied  contexts, especially in activities which call for previous communicative preparation, such as lessons, lectures, meetings, report writing,

text-quality assessment and the like. The author of this article often relies on alliterations for his talks and workshops. Applications can be found for other communicative needs. Do cultivate your humanizing ability to alliterate for peace.

Some alliterations which can help you learn to communicate peacefully:

AAA – Aim at affect and amiability

BBB – Build bridges of blessings

CCC – Consider controversies constructively

DDD ­- Develop a democratic discourse

FFF – Foster friendship and fraternity

HHH – Honor Humanity and Humaneness

I I I   – Inculcate integration and interdependence

J J J – Join Justice and peace Joyfully

LLL – Lead with life-supporting love

MMM – Multiply mediation and meditation

NNN – Nourish negotiation norms

OOO – Opt for openheartedness and open-mindedness

PPP – Perceive persons as peace partners

SSS – Sustain security and solidarity

TTT – Treat others with tact and tenderness

UUU – Unite for ultimate universality

VVV – Veto violent vocabulary

WWW – Weigh your words with wisdom

As a technique for self-education in peaceful communication, the process of alliteration should pay many beautiful humanizing dividends in your life. For the use of the alliterative practice in describing three approaches to peaceful communication mentioned in this article, see Gomes de Matos (2006).

TECHNIQUE 3:  Using positivizers

Learning to communicate peacefully calls for a mastery and ongoing monitoring of a vocabulary which can convey positive meanings .The lack of a specific word for such semantic territory led  me to  coining  “positivizers” as a generic  term  for such peace-enhancing types of words. If  we  take   verbs, for instance, we may come up  with a list  which would include accept, agree, acknowledge, assist, bless, bridge, build, celebrate, commend, construct, converge, cooperate, create, democratize, develop, dignify, educate, empathize, encourage, enhance, entertain, forgive, foster, help, honor, humanize, improve, instruct, interact, like, love, praise, promote, reconcile, respect, share, support, thank, trust and unite.

To answer the question how can we learn to communicate in peaceful ways? Add to the following adverb-focused list. By interacting affirmatively, agreeably/ amicably/ appreciatively; benevolently, benignly, big-heartedly; caringly, civic-mindedly, compassionately, conciliatorily, considerately, cordially, constructively; dignifyingly, dutifully; empathetically, empoweringly, encouragingly, equitably, ethically; fairly, forgivingly; good-heartedly, good naturedly, generously, gently, graciously; helpfully, humanely, humanitarianly, humanizingly, humbly, honestly, harmoniously, hopefully; impartially, interdependently; joyfully, justly; kindly; lovingly; magnanimously, mercifully; neighborly, non-judgmentally, non-violently; optimistically, openly; patiently, positively; reliably, respectfully, responsibly; selflessness’, sensitively, supportively, sympathetically; tactfully, tenderly, thoughtfully, trustworthily, trustingly; understandingly, unselfishly; virtuously; well-meaningfully.

On a broader communicative plane, the systematic learning of peace-promoting phraseologies could also be planned. Hopefully, the design of multilingual dictionaries aiming at preparing language users for activating such peaceful phrases could be entrusted to teams of peace linguists, peace educators, and peace psychologists. In this author’s workshops on constructive communication in Portuguese and in English, I challenge participants to observe daily interaction in various social settings, to write down any instances of peaceful phraseologies and to report such findings in class. The discussion following the sharing of such peace-promoting phrases provides an additional opportunity to probe a strategic dimension of peaceful communication. A very frequent type of written discourse in which phraseologies of peaceful language use can be found is that of hortatory, religious discourse – sermons, for instance – and that of diplomatic discourse. For a discussion of how communicative positivity can be applied to diplomatic communication, see Gomes de Matos (2001). For a set of peaceful vocabulary techniques for use by teachers of English as a second languages, see Gomes de Matos (2002). The use of alliterations in a Peace Psychology context, can be seen in Gomes de Matos (2006b). For an example of how to be communicatively caring and respectful, see Post and Newmark (2007). For an illuminating treatment of Yes as the key word of community, connection, and peace, see Ury (2007).  An innovative sociolinguistic approach to communicative peace is found in Friedrich (2007). As creative users of the Internet, I am sure you will find other sources which can provide you with edifying examples of how to communicate peacefully with one another.


In this article, I have tried to provide the reader with a glimpse of some of the theoretical and practical aspects involved in the complex, challenging domain of educating citizens everywhere in communicating peacefully. In doing so, may I end by reiterating a plea I have been making in my publications as well as in presentations in varied professional, interdisciplinary forums: that human beings be assured the right to learn to communicate peacefully for the good of Humankind. Learning to communicate peacefully is not only a universal educational desideratum, but an urgent need if we are to fulfill our communicative duties and obligations with serenity, tranquility, justice, and above all, PEACE. May communicative peace be with you and with those you interact with, in speaking, listening, reading, writing or in using a sign language intra-culturally and across cultures.


by  Francisco Gomes de Matos

PEACE is expressed in Eastern and Western Traditions

as exemplified by the “Peace be with you” saying

Let’s enhance that heritage with   our conditions

and create phraseologies that reflect our  living

For example, saying “Let’s Plant Planetary Peace”

could be a   call to a universally shared Harmony

along with “World Friendship, please never cease”

or with the exclamation “Long live human dignity”

Many peaceful phrases we should create

for Humankind to be deeply PEACE-aware

When we wish ”A sunny Peace” we radiate

the warm sentiment that we truly  care

As language users let’s make transformations

so our  texts  can be  compassionate and  kind

let’s  further humanize our communications

and peaceful interactions we will always find


Crystal, D.(1999). The penguin dictionary of language. London: Penguin Books. (pp.254-255)

Deutsch, M.P., Coleman, & Marcus, E. (Eds.) (2006).The handbook of conflict resolution. 2nd Edition. San Francisco: Jossey-Bass

Friedrich, P. (2007). Language, negotiation and Peace. London and New York: Continuum.

Gomes de Matos, F.(1996). Pedagogia da positividade. Comunicação construtiva em Português / Pedagogy  of Positiveness.Constructive communication in Portuguese. Recife: Editora  da Universidade Federal de Pernambuco.

Gomes de Matos, F.(2001). Applying the pedagogy of positiveness to diplomatic communication, in M.Kurbalija & H.Slavik (Eds.) Language and Diplomacy. Malta: The University of Malta Mediterranean Academy of Diplomatic Studies.

Gomes de Matos, F.(2002). Comunicar para o bem .Rumo à Paz  Comunicativa /

Communicating for the good. Toward Communicative Peace. São Paulo: Editora Ave Maria

Gomes de Matos, F. (2002). Teaching vocabulary for Peace Education. ESL Magazine, July/August (pp.22-25).

Gomes de Matos, F.(2005). Using peaceful language: From principles to practices, in Peace, Literature and Arts from Encyclopedia of Life Support Systems(online)EOLSS, developed under the auspices of UNESCO. Oxford, UK: Eolss Publishers,

Gomes de Matos, F.(2006). Language, peace and conflict resolution. in  M.Deutsch, P.Coleman & E.Marcus (Eds.). The Handbook of Conflict Resolution. 2nd Edition. San Francisco: Jossey-Bass (pp.158-175)

Gomes de Matos, F.(2006b). ABC´s for children and other peace-promoting people.
In Peace Psychology. Newsletter of the Society for the Study of Peace, Conflict, and Violence. Peace Psychology  Division of the American Psychological Association.Vol.15,Numbver 2.Fall/Winter,pp.21-22.

Haessly, J. (2002) Weaving a Culture of Peace. Ph.D Dissertation.Cincinnati,Ohio:The Union Institute.

Lin, J., Brantmeier, E.J., & Bruhn, C. (Eds.)(2008) .Transforming education for peace. Charlotte, North Carolina: Information Age Publishing.

MacNair, R.M. (Ed). (2006). Working for Peace. A handbook of practical psychology and other tolls. Atascadero, California: Impact Publishers.

Post, S., & Neimark, J (2007). Why good things happen to good people. New York: Broadway Books (pp.149-176).

Ury, W. (2007). The power of a positive no. How to say NO and still get to YES. New York: Bantam Books (pp.213-230).